Despite significant growth in recent years, few studies have been done on the socio-demographic characteristics, financial knowledge and willingness to invest in cryptocurrencies. A representative survey of 774 subjects shows that 89% of Italians know cryptocurrencies; 39% even have a good or thorough knowledge, with higher values for male and well-educated subjects, and grows as the propensity to invest in cryptocurrencies increases. Almost 90% of Italians have heard about it at least once (two-fifths of whom say they invest in cryptocurrencies). The investment is considered attractive in particular by those aiming at portfolio diversification and high returns.
