Changing market conditions, new technologies, modifications in supervisory frameworks and low interest rates are casting doubt on the sustainability of banking business models. The article supplies a wide-ranging survey of the main empirical studies of the Banking Business Model, starting from a close examination of the definitions provided in the literature on strategic approaches. The correct perspective for Bm analysis can be obtained by combining the literature of Business Models with that on bank diversification, with the aim of providing a fuller representation of the banking business, incorporating schema capable of identifying and classifying the various Bms.
